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calendar_month Publicación: 06/08/2006

Two ways to fly south: Lan Airlines and Southwest Airlines

Autor: Ramon Casadesus-Masanell, Tarun Khanna, Jordan Mitchell, Jorge Tarziján

Profesor Relacionado: Jorge Tarziján

Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke international full-service model where passenger and cargo operations are highly integrated. Southwest, on the other hand, is set up for a point-to-point, low-fare, «no frill’s» service with a homogenous fleet. Designed for a course on the design of business models.

Fuente: Harvard Business School

Páginas: 1-26; Product #: 707414-PDF-ENG

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