1. Inicio keyboard_arrow_right
  2. Investigaciones


Capítulos de libros

calendar_month Publicación: 07/08/2015

A Corporate View of Business Model Innovation

Autor: Ramon Casadesus-Masanell , Joan E. Ricart, Jorge Tarziján

This chapter analyses the fundamental economics underlying corporate business model innovations. The chapter describes how by choosing internally consistent configurations of policies, assets, and governance structures, innovative business models integrate business units in ways that create compelling new value propositions able to fill important spaces in already crowded environments and to capture value. Their chapter analyzes the fundamental economics underlying such corporate model innovations and highlights their organizational implications. The analysis reveals that TCE’s recommendations as to which transactions to conduct inside the firm through authority and which ones to outsource through contracts are qualified when a business model lens is applied to corporate level choices.

Fuente: Oxford University Press

Capítulo del libro "Business Model Innovation: The Organizational Dimension"

Comparte esta publicación